The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
In this video interview, the founder and manager of Sinclair Comms, Kiri Sinclair, talks to Campaign Asia-Pacific. She discusses her views on PR's place in the media landscape and highlights the importance of agency team members having local knowledge and being authentic in order to succeed.
Sinclair's firm won the Greater China PR Consultancy of the Year award at the PR Awards Asia 2018.
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