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Nation branding: A complex, high-stakes game
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2 days ago

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Lessons from 'Pandora do': How one campaign can suit the world
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4 days ago

Lessons from 'Pandora do': How one campaign can ...

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

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Y&R Hong Kong launches '1-to-1' data-analytics service
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Apr 12, 2017

Y&R Hong Kong launches '1-to-1' data-analytics service

The facility will use first-party data to help improve customer experience

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Thailand best in class, says first report on SEA brand safety and viewability
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Apr 6, 2017

Thailand best in class, says first report on SEA ...

Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.

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Karen Nelson-Field’s career checklist: from
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Apr 3, 2017

Karen Nelson-Field’s career checklist: from "Dumb ...

Professor and founder of Media Intelligence Co. Karen Nelson-Field reflects on being the driver of her own career destiny

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Qualtrics explains its all-in-one experience management platform
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Apr 3, 2017

Qualtrics explains its all-in-one experience ...

The research software company hopes to build on its fast growth in Asia with Qualtrics XM, which gives companies a unified view of their product, customer, employee and brand experience.

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