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Mandate for Change on gender bias sparking wider action on diversity
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4 days ago

Mandate for Change on gender bias sparking wider ...

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

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Brands kick off game plans at PyeongChang Olympics
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Feb 9, 2018

Brands kick off game plans at PyeongChang Olympics

McDonald's, P&G, Coca-Cola and Omega share their strategies for converting consumers at the Winter Olympics.

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World sees Lenovo and Huawei as top China brands
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Feb 6, 2018

World sees Lenovo and Huawei as top China brands

Consumer-electronics firms are winning the race to become known outside China, finds a new report by Kantar Millward Brown, but some markets, like Japan, remain unconvinced.

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Kidfluencers: The rise of pint-sized digital trendsetters
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Jan 31, 2018

Kidfluencers: The rise of pint-sized digital ...

They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them

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WPP's new Superunion has border-busting China brands in its sights in Asia
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Jan 24, 2018

WPP's new Superunion has border-busting China ...

As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.

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APAC kids now have their own spending power
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Jan 23, 2018

APAC kids now have their own spending power

A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.

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