There's nothing not to like in this 60-second commercial from McDonald's, via DDB. It has a simple storyline and cute kids, and it does a great job tying the brand into wholesome enjoyment of a holiday feeling. On a craft level, Ad Nut particularly appreciates the warm, rich, golden-hour look of the film.
| See more Chinese/Lunar New year ads |
CREDITS
VP Regional Director, DDB Asia: Peter Rodenbeck
Head of Strategy and Innovation: Andreas Krasser
DDB Group Sydney
Creative Partner: Steve Jackson
Copywriter: Owen Bryson
Copywriter: Shane Geffen
Art Director: Trong Ronakiat
DDB Group Hong Kong
Group Creative Director: O Poon
Creative Director: Paul Yu
Associate Creative Director: Ben Ling
Business Director: Noel Yuen
Senior Account Manager: Jim Leung
Head of Broadcast: Annie Tong
TV Producer: Denise Wong
Director: Maisy Choi/ Suchfilms
 Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East |
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