hong kong

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New Amnet HK GM touts 'people-based marketing'
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1 day ago

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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“HK needs to innovate or we’ll all be dead in five years”
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Oct 13, 2017

“HK needs to innovate or we’ll all be dead in five years”

The time is ripe for entrepreneurs in Hong Kong to capitalise on the momentum provided by Carrie Lam’s tax breaks, said a panel of retailers hosted by Infiniti.

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'You can't guarantee a win', but brain damage is a near certainty
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Oct 12, 2017

'You can't guarantee a win', but brain damage is a near certainty

OPINION: Is an association with boxing in Nike's best interest?

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KFC Hong Kong campaign draws comparisons to Burger King work from Brazil
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Sep 14, 2017

KFC Hong Kong campaign draws comparisons to Burger King work from Brazil

A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.

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At work versus at play, Hongkongers are different animals, digitally speaking
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Sep 13, 2017

At work versus at play, Hongkongers are different animals, digitally speaking

Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.

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Localise but stay true
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Sep 7, 2017

Localise but stay true

Two decades after the Handover, Mainland China and Hong Kong still call for distinct approaches.

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