IPG Mediabrands' Hong Kong CEO talks about the "blue-ocean" opportunities for programmatic.
Highlight from PwC's Global Entertainment and Media Outlook for 2017 through 2021.
Hong Kong agency will handle digital strategy and campaigns for office-furniture maker.
Photos from the 2017 PR360Asia conference, which took place on June 6 at the JW Marriott in Hong Kong.
Pitch win extends eight-year partnership.
DDB has also promoted Irene Tsui to co-managing partner.
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