Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.
The time is ripe for entrepreneurs in Hong Kong to capitalise on the momentum provided by Carrie Lam’s tax breaks, said a panel of retailers hosted by Infiniti.
OPINION: Is an association with boxing in Nike's best interest?
A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.
Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.
Two decades after the Handover, Mainland China and Hong Kong still call for distinct approaches.
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