McCann & Spencer's chief creative officer Spencer Wong questions Hong Kong's creative future under pressure from "China Inc."
Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.
JCDecaux Transport MD Shirley Chan tells Campaign Asia-Pacific about the relevance of underground ads and mobile-oriented campaigns.
McDonald's Hong Kong received worldwide publicity over the weekend due to a Twitter squatter making cryptic posts about suicide, kidnap and romantic rejection.
Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.
An alliance between OMD and Fusion gives clients exclusive access to the latter's e-tailing technologies.
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