hong kong

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Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan
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Apr 20, 2017

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

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IPG Mediabrands revamps Rally Worldwide in Hong Kong
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Apr 18, 2017

IPG Mediabrands revamps Rally Worldwide in Hong Kong

Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.

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Y&R Hong Kong launches '1-to-1' data-analytics service
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Apr 12, 2017

Y&R Hong Kong launches '1-to-1' data-analytics service

The facility will use first-party data to help improve customer experience

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Third digital-marketing group joins the fray in Hong Kong
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Mar 28, 2017

Third digital-marketing group joins the fray in Hong Kong

The Hong Kong Management Association (HKMA) has established the Digital Marketing Community (DMC).

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Pi-day promo pricing propels pies
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Mar 23, 2017

Pi-day promo pricing propels pies

In Hong Kong, McDonald's increased sales of its rectangular pies by 963 percent on a day celebrating all things round.

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