Toy spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
Earnings analysis: AI costs rack up at Alphabet, ...
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
News publishers call out stringent brand safety ...
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
Want to be funny on social media? Don't appropriate ...
Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.