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Obituary: Ishvinder Sandhu
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Apr 11, 2017

Obituary: Ishvinder Sandhu

The activation director for Geometry Indonesia has died at the age of 38.

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Obituary: Brian Harrison
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Apr 11, 2017

Obituary: Brian Harrison

The former chairman of Dentsu Y&R in Japan has died at the age of 74.

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TripAdvisor: Partnerships key to programmatic success
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Jan 27, 2016

TripAdvisor: Partnerships key to programmatic success

TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.

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MasterCard: Programmatic has been transformational
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Jan 19, 2016

MasterCard: Programmatic has been transformational

MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.

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Programmatic critical to reaching customers early: Dell
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Jan 11, 2016

Programmatic critical to reaching customers early: Dell

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.

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Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
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Jan 5, 2016

Programmatic boosts conversion rates 200 times: ...

Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.

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