Ad Nut
Jan 21, 2020

AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

AirAsia's in-house team knows you can't really go wrong when you cast a wide-eyed adorable kid as your lead. The film does a good job of reminding jaded frequent fliers like Ad Nut to appreciate the ability to journey far at a reasonable price in order to enjoy the company of loved ones.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

1 day ago

Judi Dench's agents go undercover at the opera in ...

Ad marks third in series by features director John Madden.

1 day ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

1 day ago

Mixed-reality marketing: how AR can help future-proo...

No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.

1 day ago

Social overtakes search for adspend in landmark ...

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.