airasia
Year in Review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
AirAsia boards Gojek's Thai business to build superapp proposition
By acquiring Gojek's Thai operations, the Malaysia-based budget airline is seeking a regional expansion of its superapp offering.
AirAsia claims its media business is taking flight
The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.
AirAsia shows CNY travel through a young boy's eyes
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
Tony Fernandes’ AirAsia plans: from airline to lifestyle brand
From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.
How AirAsia manages brand partnerships through events
We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.
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