Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

Nikon, already a struggling brand according to our Asia's Top 1000 Brands research, has further damaged its standing by putting forward an all-male lineup of 32 brand ambassadors for a campaign touting its D850 model.

Sarcasm has pervaded the heated response, as critics pan the Japanese brand for failing to find a single female to represent the brand despite all of Asia including Australia and Africa being eligible.

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