Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.
Global research already points to a skills shortage of female representation at the C-suite level. But what’s the real picture on the ground in Asia’s media and marketing industry?
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity
Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.
We begin a series on female leadership in Japan by reflecting on how far the sector has come—and where it needs to go.
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