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McCann Worldwide broaches #MeToo with internal memo
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Feb 6, 2018

McCann Worldwide broaches #MeToo with internal memo

The memo, which was sent out in the US, was intended to "reiterate existing policies and support for employees."

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Japanese companies need to do a lot more to become female-friendly
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Jan 24, 2018

Japanese companies need to do a lot more to become female-friendly

While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.

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How 'Me Too' will impact Chinese advertising
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Jan 10, 2018

How 'Me Too' will impact Chinese advertising

Resonance’s Jerry Clode asks whether we can expect the Me Too movement to have an effect in China.

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Decoding Chinese millennials: Navigating gender roles
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Dec 4, 2017

Decoding Chinese millennials: Navigating gender roles

Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
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Nov 17, 2017

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Ikea furniture solves problems, but only for men
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Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

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