diversity hub

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Why the days of consumer segmentation by age are numbered
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Sep 28, 2017

Why the days of consumer segmentation by age are numbered

Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.

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Where are the women, Nikon?
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Sep 19, 2017

Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

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Gender and the business of advertising
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Sep 13, 2017

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Sep 11, 2017

"When people get older, we tend to push them out"

The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.

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Women to Watch 2017: Meet the future champions of change
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Aug 15, 2017

Women to Watch 2017: Meet the future champions of change

The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.

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Why Levi's new ad has sparked an outcry in Australia
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Aug 10, 2017

Why Levi's new ad has sparked an outcry in Australia

The ad, created by Monster Children Creative, is being condemned as grossly mis-representative of the national music scene.

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