Trade Desk CEO: IPO funds will fuel Asian expansion

Jeff Green predicts Asia will become 100% programmatic before the US.

Jeff Green, CEO of The Trade Desk, speaking in Hong Kong

The Trade Desk’s CEO Jeff Green has every reason to be bullish.  Since the IPO last September, his buy-side programmatic firm has seen its share price nearly double after a 70 percent spike on listing day.

“I believe that Wall Street is believing our story and believing things about the future that we believe,” he told an audience of brand marketers and agency figures at an exclusive Hong Kong briefing in partnership with...

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