Audiocast recap: Partnerships in the digital advertising ecosystem work best when all parties have the same goals and the complementary skills to meet each other halfway.
Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
The $90 million cash and stock deal to buy Los Angeles-based AerServ opens doors in both the demand and supply side of programmatic and video offerings
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