programmatic

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In programmatic, adopt partners that share your end goals
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Feb 2, 2018

In programmatic, adopt partners that share your end goals

Audiocast recap: Partnerships in the digital advertising ecosystem work best when all parties have the same goals and the complementary skills to meet each other halfway.

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China's big three tighten hold on programmatic spend: eMarketer
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Jan 23, 2018

China's big three tighten hold on programmatic spend: eMarketer

Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.

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InMobi's latest deal will help APAC publishers pivot to video: CEO
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Jan 11, 2018

InMobi's latest deal will help APAC publishers pivot to video: CEO

The $90 million cash and stock deal to buy Los Angeles-based AerServ opens doors in both the demand and supply side of programmatic and video offerings

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