Spikes Asia 2017: Jury analysis

Several jury presidents of this year’s Spikes Asia awards gave us their thoughts on the standard of the entries and the state of creativity in today’s industry.

1 Yasuharu Sasaki, ECD, Dentsu Inc
Digital, Mobile Digital Craft jury president

The overall quality of Digital is getting higher. We could see crazy ideas from Japan, nicely integrated campaigns from Australia and New Zealand, and data and AI cases from China.

Some people think that digital is just an efficient and less expensive method of advertising. However, I believe it has more potential. So, we...

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