Lucy Lacy
Sep 11, 2023

Retail media is altering the power dynamic between brands and retailers

As product negotiations continue, brands are finally gaining an upper hand.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

Baidu PR head apologises after backlash sparked by ...

In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.

1 hour ago

Agency Report Card 2023: Carat

With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.

2 hours ago

Omnicom expands presence in India, opens new ...

The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.