Dairy alternative brand Oatly has appointed Jellyfish its global media planning and buying agency, following a competitive pitch process.
The incumbent on the account was PHD.
The contract begins today and Jellyfish will work with Oatly across 40 markets.
Sarah Sutton, Oatly’s global media director, said: “We are on a mission to inject more speed, agility and creative innovation into our media planning and execution. We are thrilled to have Jellyfish working alongside us to support and guide us on this journey.”
The milk brand has previously challenged the dairy industry to include climate labelling on its products and has had its own ads banned by the ASA because of its claims about oat milk’s carbon footprint.
Nick Emery, chief executive Jellyfish and partner at the Brandtech Group, said: “Oatly is the world’s most creatively led marketer. We are honoured, delighted and can’t wait to create good trouble with its brilliant creative teams.”
PHD declined to comment.
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