CREATIVE AGENCY PERFORMANCE LEAGUE
| NEW RANK | PREVIOUS RANK | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (US$m) |
RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | Sanofi Korea, Fitjoy Sourcing Taiwan Project, HIL Ltd-IPL India Project | 98.11 | SingTel Singapore | 92.52 |
| 2 | 2 | Isobar | VIP Bags India Digital, Titan(Digital) Global, Canon Thailand, Sensiplus Thailand Digital | 62.21 | Innisfree Malaysia | 62.11 |
| 3 | 3 | McCann WorldGroup | Haiyi Jiali China Project, HD Pay Korea Project, Skechers Korea Project | 55.44 | Hisense China | 54.84 |
| 4 | 4 | J Walter Thompson | Huawei China Project, L'Oreal China Project, Frestea Indonesia | 52.53 | Tata Steel India | 47.58 |
| 5 | 5 | DDB | KB Insurance Korea, Grovac China, Royal Carribean Cruises China Project | 49.38 | SilkAir Singapore | 44.68 |
| 6 | 6 | Dentsu | Food & Drinks Thailand, Goomo.com India, Italthai Thailand, Naraya Thailand, Fujifilm Thailand | 44.42 | Uniqlo Thailand Project | 44.03 |
| 7 | 7 | Leo Burnett | Gome China, Coca Cola - Rim Zim India Project, OB Beer Korea Project | 37.59 | McDonald's Australia | 34.04 |
| 8 | 8 | Publicis | KFC Thailand, Queensland Health Australia Project, Huawei China Project, Asics China Project | 34.70 | ABinBev (Digital) Korea | 28.67 |
| 9 | 9 | Saatchi & Saatchi | Sands China, Expedia Global, New World Property China Project | 22.13 | A.O.Smith China | 20.97 |
| 10 | 10 | Y&R | Anmol Industries India, Soho Global Health Indonesia Project, Tata Steel India | 21.21 | Suncorp Bank Australia | 20.16 |
MEDIA AGENCY PERFORMANCE LEAGUE
| NEW RANK | PREVIOUS RANK | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Mindshare | L'Oreal China, Wyeth Media Planning & Digital Buying China, Sanofi Singapore | 128.47 | Royal Caribbean China | 116.03 |
| 2 | 2 | MediaCom | Dong Feng Peugeot & DongFeng Citroen China, Akzo Nobel Paints Global, Singapore Govt Singapore | 62.55 | SM Malls Philippines | 55.91 |
| 3 | 4 | dentsu X | Car Client China | 42.09 | Booking.com Singapore | 37.06 |
| 4 | 3 | Carat | University of Adelaide Australia, Our Watch Australia, Event Hospitality & Entertainment Australia | 47.69 | Wyeth Media Planning & Digital Buying China | 32.75 |
| 5 | 9 | Initiative | Amway & Nutrilite Thailand, Lego Global, Reckitt Benckiser Philippines, Jemena Australia | 26.36 | Vivo Vietnam | 24.08 |
| 6 | 5 | Universal McCann | Folli Follie APAC, LEGO ANZ Australia, CoEx Australia | 25.74 | Muthoot Pappachan Group India | 22.28 |
| 7 | 8 | Havas Media | Indofood Indonesia, OLX Indonesia, Muthoot Pappachan Group India,NETS Singapore | 22.24 | Coty Iran | 21.87 |
| 8 | 6 | Starcom | Black Yak Korea, Fab Hotels India, URC Vietnam | 31.78 | AB Inbev India | 20.61 |
| 9 | 7 | Wavemaker | Biostime Hong Kong, Perfetti Van Melle India, Firefox Taiwan | 34.96 | Perfetti van Melle Indonesia | 20.48 |
| 10 | 10= | Vizeum | The Klinique Beauty & Anti Aging Center Thailand, Ministry of Labour and Social Welfare Thailand | 15.35 | Ikano Power Corporation Malaysia | 13.37 |
DECEMBER'S TOP 10 CREATIVE WINS
| AGENCY | ACCOUNT | MARKET |
|---|---|---|
| Saatchi & Saatchi | Sands Re-Pitch | China |
| Publicis | KFC | Thailand |
| BBDO | Tiger Beer | Singapore |
| Saatchi & Saatchi | Expedia | Global |
| MullenLowe Group | Xiaomi | India |
| Dentsu | HCF | Australia |
| Publicis | Twitter Project | India |
| DDB | Grovac | China |
| DDB | Royal Carribean Cruises Project | China |
| DDB | KB Insurance | Korea |
DECEMBER'S TOP 10 MEDIA WINS
| AGENCY | ACCOUNT | MARKET |
|---|---|---|
| MindShare | L'Oreal | China |
| Zenith | Didi Chuxing | China |
| MindShare | Wyeth All Media Planning & Digital Buying | China |
| MediaCom | Dong Feng Peugeot & DongFeng Citroen | China |
| Initiative | Reckitt Benckiser | India |
| Dentsu Aegis Network | Jaguar Land Rover | Global |
| OMD | dtac | Thailand |
| OMD | Beiersdorf | Thailand |
| OMD | Nissan | Australia |
| Havas Media | Indofood | Indonesia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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