Nearly 60% of China ad spend will be digital in 2017: GroupM

As the overall pie grows by 7.8 percent, TV spending drops while OOH and content-marketing rise.

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Internet media spending will account for 57.2 percent of total ad expenditures in 2017, but will see a lower growth rate than last year because internet penetration is nearing saturation in urban areas, according to GroupM's latest This Year, Next Year China Media Industry Forecast.

TV spending is predicted to drop by 5.2 percent, although it remains the dominant media, while content marketing is also set to see strong gains.

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