Faaez Samadi
Apr 7, 2017

How to create winning 6-second YouTube ads

Brands that are clear, concise and creative are seeing the best returns.

Following the news that Google is ending its 30-second unskippable YouTube ads, brands and agencies are having to up their games to make the most of the video sharing service’s six-second Bumper Ad’ format.

For Asia-Pacific consumers, the mobile market is the battleground. According to statistics that YouTube provided Campaign Asia-Pacific, more than 70 percent of time spent on YouTube is spent on mobile devices and users routinely watch videos...

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