Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Brands that are clear, concise and creative are seeing the best returns.
Asia-Pacific enterprises are getting more creative with mobile content and seeing the benefits, says Fergus O’Hare at Facebook.
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.
Mirinda and Wilmar CLV lead the list with Tet-themed ads. Plus, Nissan, Amazon, 7-Eleven and more.
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