Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Brands that are clear, concise and creative are seeing the best returns.
Asia-Pacific enterprises are getting more creative with mobile content and seeing the benefits, says Fergus O’Hare at Facebook.
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.
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