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The 5 issues that defined 2017 in APAC adland
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2 days ago

The 5 issues that defined 2017 in APAC adland

Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.

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Hell yeah! How to swear in ads and get away with it
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Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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Chimney APAC restructures advertising division
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Sep 22, 2017

Chimney APAC restructures advertising division

Company creates two new units to offer brands and agencies bespoke video and creative services.

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YouTube reveals ‘bumper’ ads leaderboard
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Sep 15, 2017

YouTube reveals ‘bumper’ ads leaderboard

Nine six-second ads from APAC make the inaugural global top 20.

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KPIs vs standards: Mobile marketing in the new world
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Jul 20, 2017

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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Discovery: The golden era of marketing
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May 3, 2017

Discovery: The golden era of marketing

Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.

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