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IPA UK: Google and Facebook are not moving fast enough to tackle ad problems
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Aug 15, 2017

IPA UK: Google and Facebook are not moving fast enough to tackle ad problems

The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.

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YouTube: Machine learning doubles removals of extremist videos
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Aug 2, 2017

YouTube: Machine learning doubles removals of extremist videos

More than 75 percent of videos removed over the past month were taken down before getting flagged by a human.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

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Engagement, not beauty the key for brands on YouTube
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Jun 23, 2017

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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