Shorter ads won't fix the problem with low-quality ads.
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
Click now, or the Sergio Rossi heels get the chainsaw.
The platform has terminated a number of channels for violating its terms of service.
Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.
Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.
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