youtube

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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How to create winning 6-second YouTube ads
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Apr 7, 2017

How to create winning 6-second YouTube ads

Brands that are clear, concise and creative are seeing the best returns.

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YouTube brings in 3rd party brand safety reporting
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Apr 3, 2017

YouTube brings in 3rd party brand safety reporting

Google's expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content

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The headlines show the digital industry needs to win back trust
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Apr 3, 2017

The headlines show the digital industry needs to win back trust

But how? AOL's Alex Khan offers three principles to follow.

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Brand safety: How the YouTube kerfuffle is playing out in APAC
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Mar 30, 2017

Brand safety: How the YouTube kerfuffle is playing out in APAC

Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.

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