BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.
They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them
Bathroom fixtures and cars inspire over-the-top dancing, a creative meta take on the typical video-game ad, and more.
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Shorter ads won't fix the problem with low-quality ads.
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins