youtube

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Like 6-second ads, this will only take a few seconds...
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4 days ago

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

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A coming of age for KOLs
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Nov 23, 2017

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

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These Yoox deals will self-destruct in 15 seconds
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Nov 22, 2017

These Yoox deals will self-destruct in 15 seconds

Click now, or the Sergio Rossi heels get the chainsaw.

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YouTube killing channels said to 'exploit' children
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Nov 21, 2017

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal
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Nov 3, 2017

P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.

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YouTube: Creators and brands wrestle for control of content
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Oct 9, 2017

YouTube: Creators and brands wrestle for control of content

Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.

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