youtube

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Engagement, not beauty the key for brands on YouTube
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2 days ago

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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How to create winning 6-second YouTube ads
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Apr 7, 2017

How to create winning 6-second YouTube ads

Brands that are clear, concise and creative are seeing the best returns.

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YouTube brings in 3rd party brand safety reporting
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Apr 3, 2017

YouTube brings in 3rd party brand safety reporting

Google's expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content

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The headlines show the digital industry needs to win back trust
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Apr 3, 2017

The headlines show the digital industry needs to win back trust

But how? AOL's Alex Khan offers three principles to follow.

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