High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.
What to make of a sudden interest among adults in revisiting and indulging in children’s content?
83 percent of consumers said viewing wasn't disrupted by the non-skippable format.
Brands that are clear, concise and creative are seeing the best returns.
Google's expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content
But how? AOL's Alex Khan offers three principles to follow.
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