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Storytelling in 6 seconds: Tips for the shortest video ad format
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Feb 9, 2018

Storytelling in 6 seconds: Tips for the shortest video ad format

BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.

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Kidfluencers: The rise of pint-sized digital trendsetters
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Jan 31, 2018

Kidfluencers: The rise of pint-sized digital trendsetters

They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them

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Asia-Pacific YouTube Ads Leaderboard: December 2017
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Jan 19, 2018

Asia-Pacific YouTube Ads Leaderboard: December 2017

Bathroom fixtures and cars inspire over-the-top dancing, a creative meta take on the typical video-game ad, and more.

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YouTube updates monetization eligibility criteria
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Jan 17, 2018

YouTube updates monetization eligibility criteria

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

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Like 6-second ads, this will only take a few seconds...
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Dec 8, 2017

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

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A coming of age for KOLs
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Nov 23, 2017

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

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