Emily Tan
May 12, 2017

Havas-Vivendi deal will 'affect perceptions of media agency neutrality'

The move is on balance positive for Vivendi, but will raise questions.

Vivendi chairman, Vincent Bolloré

If the Havas-Vivendi deal goes through, the group's media agency arm will have to make significant effort to convince clients that the agency is not biased towards Vivendi-owned media assets, analysts said.

The merger, announced yesterday, will see Vivendi, the owner of Universal Music and Canal, buy the Bolloré Group's 60% stake in Havas for 2.3 billion US$2.5 billion.

Vivendi also owns user-generated content online...

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