Meanwhile, CIMB Niaga, a major Indonesian bank, and GlaxoSmithKline have appointed G2 to handle activation duties. The project for CIMB Niaga will focus on CIMB Group's SEA Games and will involve activation events and official merchandising. The appointment follows a pitch that also included Ogilvy Action, Indo 5 and 6th Dimension.
GlaxoSmithKline is reportedly looking for a new strategy to promote its Panadol brand in-store. The business was awarded without a pitch.
In Thailand, Bausch & Lomb appointed G2 to develop an in-store promotion across Bangkok optical retailers until the end of the year. According to Grey Thailand’s VP and country manager, Pattaraporn Wongmesak, the project was awarded based on credentials without a pitch.
Wongmesak took on her role at the agency in April.