indonesia
October 2023 APAC advertiser of the month: HP Indonesia
Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.
Creative Minds: Jonathan Ronaldo on being an unexpected adman, but loving it anyway
This Indonesian creative never thought he'd find himself in ad agency. But with a splash of creativity and a love of expression, it's the work he now credits most for propelling his life forward.
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Wunderman Thompson hires Ogilvy's Samir Gupte as Indonesia CEO
An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.
Reckitt mixes culture and customs to take on Indonesian consumers
Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.
Indonesian Gen Z seeks ‘me in we’
Brands need to ‘walk the talk’ or risk alienating the largest target group.
From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy
The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.
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