Olivia Parker
Sep 7, 2017

Fox channel StarWorld to relaunch as Fox Life

The channel will deliver a mix of globally and locally produced shows targeting a broader cross-section of women.

The new identity will roll out starting October 1.

Fox Networks Group Asia's female-targeted StarWorld entertainment channel, which launched in 1995, will rebrand as 'Fox Life' from 1 October in a bid to bring it more closely in line with the wider brand.

StarWorld was and has been a channel that has sat on its own for many years and it's kind of been an island in terms of brand association, says Dean Dezius, VP of entertainment channels for Fox Hong...

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