Alex Brownsell
Dec 6, 2017

Dulux owner AkzoNobel appoints MediaCom to global account

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

AkzoNobel Decorative Paints has appointed MediaCom to its global media planning and buying account, consolidating its business with the GroupM agency.

The five-month pitch covered the company’s largest markets, including China, the UK, Indonesia and India. The company, whose brands include Dulux, Sikkens, International, Interpon and Eka, spends around US$81 million globally.

MediaCom already handled the account in the UK and much of the EMEA region,...

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