Jenny Chan 陳詠欣
Jan 9, 2017

Coca-Cola's China media moves from Publicis to DAN

Dentsu Aegis Network will set up a dedicated in-house team, the Dentsu Coca-Cola Community (DCCC).

Dentsu Aegis Network China has scored a major account win as Coca-Cola's media agency of record after a pitch that was called in October.

Effective from 1 April, the group will drive all media planning and buying for the client's 13 brands across China.

The incumbent media agency was Starcom, which last retained the account in a 2011 pitch. Starcom has been Coca-Cola's agency in China since 2003.

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