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Publicis Groupe's growth in Asia-Pacific shrinks 2.3%
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Feb 8, 2018

Publicis Groupe's growth in Asia-Pacific shrinks 2.3%

Asia-Pacific was Publicis Groupe's worst-performing region last year, while overall revenues fell 0.4% to €9.69bn ($11.86bn).

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Byron Sharp: Heavy buyers a 'dead-end' marketing strategy
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Jan 26, 2018

Byron Sharp: Heavy buyers a 'dead-end' marketing ...

Byron Sharp has hit back at research by Dunnhumby suggesting that "heavy buyers" are undervalued in marketing, decrying the findings as representing a strategic "dead-end".

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WPP cuts ties with men-only event where women were 'harassed' and 'groped'
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Jan 25, 2018

WPP cuts ties with men-only event where women were ...

Martin Sorrell did not attend this year's event, says he has 'never seen anything like' the behaviour described in an FT article written by undercover reporters.

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P&G announces second round of global agency cull
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Jan 24, 2018

P&G announces second round of global agency cull

Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.

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Formula One picks Wavemaker and Brainlabs for global media
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Jan 23, 2018

Formula One picks Wavemaker and Brainlabs for ...

Former Formula One chief executive Bernie Ecclestone had previously handled media-buying himself.

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Mini lines up agencies for first electric car marketing push
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Jan 18, 2018

Mini lines up agencies for first electric car ...

German creative shop Jung von Matt, Mini's lead global agency, is pitching for the new brief, against Anomaly, Droga5 London and We Are Pi.

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