China's ad expenditure grows 13 per cent in 2010 : CTR

China’s advertising expenditure grew 13 per cent in 2010: CTR

BEIJING - China’s total advertising expenditure in 2010 rose 13 per cent from a year ago, a {0>a<}0{>aaaccording to the latest figures released by CTR Market Research.

The company also predicts in 2011 the country’s advertising market will continue to outpace the GDP growth at the rate of 15 per cent.

For the first time, TV advertising grew by 11 per cent, lagging behind all other media – the first time in China. Its market share fell to 76 per cent.

{0>电台媒体全年增幅最大，同比增长33%，这一方面受益于政策影响，同时也受益于对资源量的扩容， 19%的增幅是众媒体中资源量扩容最大的媒体形式。<}0{>Radio media saw the largest growth, 19 per cent, among all media throughout the year, up 33 per cent on a year-on-year basis.

Advertising in   newspapers and magazines expanded by 11 per cent and 6 per cent respectively compared to last year, while the revenue growth rate of newspapers and magazines both hit an amazing 19 per cent.<0}

{0>户外媒体受到全国范围的城市环境综合整治的影响，在多个城市出现资源量明显下降，但结合当下城市景观环境的改造大潮流，新型、美观、高档的户外媒体形式获得青睐，整体看广告刊例收入依然有16%的同比增长。<}0{>

{0>8大行业对广告行业的增长提供重要贡献，其中贡献最大的前三大行业分别是化妆品/浴室用品3% 、交通2% 、饮料1.9%。<}0{>Eight major industries have made important contributions to the growth in the advertising industry, of which the top three sectors are toiletries (3 per cent), automobiles (2 per cent) and beverages (1.9 per cent). <0}{0>交通行业首次成为广告增长最快的行业，增幅达44%，而娱乐及休闲（22%）、活动类行业（23%）快速增长，从一个侧面揭示2010年市场“娱乐盛行”。<}0{>Automobiles industry became a sector with the fastest advertising growth for the first time, with a growth of 44 per cent.  

In 

<0}{0>而2010年在果汁、茶饮料、含乳饮品等饮料领域全面出击的娃哈哈，广告刊例投放花费取代哈药六成为本土第一大广告主。<}0{>In terIn

Wahaha Group was crowned as the largest domestic advertiser in terms of advertising placement in replacement of Sixth Pharm Factory affiliated to Harbin Pharmaceutical Group.

<0}{0>往年投放火热的保健品，全年广告投放大幅减少，拉低食品行业投放多年来首次出现负增长（下降0.5%），首次跌入广告投放降幅最大的TOP5行业。<}0{> <0}{0>从行业与媒体的双重角度来看，商业及服务性行业取代房地产成为户外广告主要来源；<}0{>  

 

 

{0>欧莱雅力压联合利华成为第二大广告主，多线产品渗透国内日化消费市场，媒体投放与传统两大日化巨头展开白热化竞争。<}0{>L'Oreal surpassed Unilever to become the second largest advertiser, and its multiple product lines have penetrated the domestic consumer market in the field of daily chemicals. In terms of media placement, L'Oreal launched fierce competition with the two traditional daily chemicals giants.

 

The year also saw strong growth in the sector of electronic appliances, with Guangdong-based Midea among the top 20 advertisers.