Jin Bo

Campaign China Editor

Bo is a bilingual journalist with experience in newspaper, magazine and new media reporting. Prior to joining Media in June 2010, Bo spent ten years as a reporter, feature writer, film critic, magazine editor and web professional in Beijing and New York. He graduated from Columbia University Graduate School of Journalism with a MA degree in 2007.

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Fleishman Hillard wins Gome's PR business
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Mar 17, 2011

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

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Razorfish, Digitas add regional president of network operations
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Mar 17, 2011

Razorfish, Digitas add regional president of ...

BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.

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CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image
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Mar 15, 2011

CASE STUDY: Centuries-old Chinese pharmaceutical ...

CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.

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ICLP appoints Peggy Cheng as business director in Beijing
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Mar 15, 2011

ICLP appoints Peggy Cheng as business director in ...

SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.

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Facebook charges Cacafly with ad sales in Taiwan
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Mar 11, 2011

Facebook charges Cacafly with ad sales in Taiwan

TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.

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Dongfeng Yueda Kia calls digital pitch for new QB model
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Mar 10, 2011

Dongfeng Yueda Kia calls digital pitch for new QB model

SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.

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