CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (US$m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (US$m) |
NUMBER OF WINS |
| 1 | 1 | Ogilvy | JD.com China, Huawei China, Tata Digital India | 38.785 | Siemens Global | 37.785 | 206 |
| 2 | 2 | DDB | Asian Alliance Project, Suree Interfoods Thailand Project, Meesho India | 26.0405 | 25.9705 | 65 | |
| 3 | 3 | Wunderman Thompson | Sun Pharmaceutical Industries Ltd India, AU Small Finance India, Edelweiss India Project | 12.9021323 | 12.9021323 | 65 | |
| ↑4 | - | Dentsu | Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines | 11.5496 | 11.5496 | 158 | |
| ↑5 | 6 | Havas Worldwide | Celio India, Connor's Stout Porter Malaysia, MOLSON COORS Malaysia | 11.45 | 11.45 | 27 | |
| ↓6 | 4 | BBH | Singapore Tourism Board Singapore | 9.2 | 9.2 | 1 | |
| 7 | 7 | M&C Saatchi Group | Shift Australia, Worksafe VIC Australia, Hire up Australia | 7.994 | 7.994 | 26 | |
| ↓8 | 5 | BBDO | HCF Australia, Storytel Korea, CHANGAN EV - C385 China | 8.3375 | Aleve Global | 6.3375 | 28 |
| ↓9 | 8 | McCann Worldgroup | Galderma Philippines Project, NTT Japan Project, Sanofi China Project | 4.506 | 4.506 | 19 | |
| ↑10 | - | R/GA | LendLease APAC, General Motors China APAC, Earth 2 APAC | 4.188 | 4.188 | 7 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (US$m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (US$m) |
NUMBER OF WINS |
| 1 | 1 | Mindshare | Yili China social media, Maxcut Korea, Liu Yue Xian China Project | 31.8625 | Danamon Indonesia | 30.5125 | 51 |
| ↑2 | 3 | PHD | Saic Roewe China, World Gold Council China | 10.5325 | Mailchimp Australia | 10.3825 | 17 |
| ↓3 | 2 | Zenith | L’Oreal Singapore, Thailand, Malaysia | 7.2 | 7.2 | 4 | |
| 4 | 4 | MediaCom | FunNFood India, Lendingkart India, DL Korea | 7.14079755 | Pizza Hut Indonesia Digital | 6.39079755 | 31 |
| ↑5 | 8 | OMD | National Australian Labor Party Australia, BHP Mining Australia, Te Pukenga New Zealand | 8.29641667 | 8.29641667 | 32 | |
| ↑6 | - | OMD | Yili China | 0 | 0 | 0 | |
| ↓7 | 5 | Havas Media | Zupee India, Godrej Indonesia, Revlon India | 3.7985 | 3.7985 | 10 | |
| ↓8 | 7 | Dentsu X | PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India | 3.14098074 | 3.14098074 | 42 | |
| ↑9 | - | iProspect | Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia | 3.6007 | 2.8507 | 44 | |
| ↑10 | - | Universal McCann | Wealth Navi Japan, tourism promotions board philippines Project | 2.48 | 2.48 | 10 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| DDB | Asian Alliance International Project | Thailand |
| DDB | Suree Interfoods Project | Thailand |
| Mullenlowe Group | Aleve | Global |
| Grey Group | Monster Energy | China |
| Grey Group | General Motors | China |
| R/GA | LendLease | APAC |
| R/GA | General Motors China | APAC |
| R/GA | Earth 2 | APAC |
| Dentsu | Watson's Personal Care Stores(Taiwan) Co., Limited | Taiwan |
| R/GA | Ansarada Pty Ltd | APAC |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| OMD | Yili | China |
| PHD | Saic Roewe | China |
| PHD | Acko Life Insurance | India |
| Universal McCann | Wealth Navi | Japan |
| OMD | National Australian Labor Party | Australia |
| iProspect | Kering SA | Korea |
| Havas Media | Zupee | India |
| Havas Media | Godrej | Indonesia |
| Resolution Digital | Suncorp Project | Australia |
| Resolution Digital | Carpet Call Project | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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