May 5, 2022

APAC New Business League: March 2022 report

RGA makes strides with a series of major wins while OMD picks up a few ANZ businesses to climb three spots. Plus, see the top 10 APAC wins.

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APAC New Business League: March 2022 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	JD.com China, Huawei China, Tata Digital India	38.785	Siemens Global	37.785	206
2	2	DDB	Asian Alliance Project, Suree Interfoods Thailand Project, Meesho India	26.0405		25.9705	65
3	3	Wunderman Thompson	Sun Pharmaceutical Industries Ltd India, AU Small Finance India, Edelweiss India Project	12.9021323		12.9021323	65
↑4	-	Dentsu	Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines	11.5496		11.5496	158
↑5	6	Havas Worldwide	Celio India, Connor's Stout Porter Malaysia, MOLSON COORS Malaysia	11.45		11.45	27
↓6	4	BBH	Singapore Tourism Board Singapore	9.2		9.2	1
7	7	M&C Saatchi Group	Shift Australia, Worksafe VIC Australia, Hire up Australia	7.994		7.994	26
↓8	5	BBDO	HCF Australia, Storytel Korea, CHANGAN EV - C385 China	8.3375	Aleve Global	6.3375	28
↓9	8	McCann Worldgroup	Galderma Philippines Project, NTT Japan Project, Sanofi China Project	4.506		4.506	19
↑10	-	R/GA	LendLease APAC, General Motors China APAC, Earth 2 APAC	4.188		4.188	7

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Mindshare	Yili China social media, Maxcut Korea, Liu Yue Xian China Project	31.8625	Danamon Indonesia	30.5125	51
↑2	3	PHD	Saic Roewe China, World Gold Council China	10.5325	Mailchimp Australia	10.3825	17
↓3	2	Zenith	L’Oreal Singapore, Thailand, Malaysia	7.2		7.2	4
4	4	MediaCom	FunNFood India, Lendingkart India, DL Korea	7.14079755	Pizza Hut Indonesia Digital	6.39079755	31
↑5	8	OMD	National Australian Labor Party Australia, BHP Mining Australia, Te Pukenga New Zealand	8.29641667		8.29641667	32
↑6	-	OMD	Yili China	0		0	0
↓7	5	Havas Media	Zupee India, Godrej Indonesia, Revlon India	3.7985		3.7985	10
↓8	7	Dentsu X	PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India	3.14098074		3.14098074	42
↑9	-	iProspect	Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia	3.6007		2.8507	44
↑10	-	Universal McCann	Wealth Navi Japan, tourism promotions board philippines Project	2.48		2.48	10

TOP 10 APAC CREATIVE WINS

AGENCY	ACCOUNT	AREA
DDB	Asian Alliance International Project	Thailand
DDB	Suree Interfoods Project	Thailand
Mullenlowe Group	Aleve	Global
Grey Group	Monster Energy	China
Grey Group	General Motors	China
R/GA	LendLease	APAC
R/GA	General Motors China	APAC
R/GA	Earth 2	APAC
Dentsu	Watson's Personal Care Stores(Taiwan) Co., Limited	Taiwan
R/GA	Ansarada Pty Ltd	APAC

TOP 10 APAC MEDIA WINS

AGENCY	ACCOUNT	AREA
OMD	Yili	China
PHD	Saic Roewe	China
PHD	Acko Life Insurance	India
Universal McCann	Wealth Navi	Japan
OMD	National Australian Labor Party	Australia
iProspect	Kering SA	Korea
Havas Media	Zupee	India
Havas Media	Godrej	Indonesia
Resolution Digital	Suncorp Project	Australia
Resolution Digital	Carpet Call Project	Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia