CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | MSD Singapore, Workforce Singapore, Hotels.com Japan | 70.1 | 70.1 | 367 | |
| 2 | 2 | Leo Burnett | GOQII India, HK telecom Hong Kong Project, Li_Auto China Project | 45.6 | Fortis Healthcare India | 44.7 | 110 |
| 3 | 3 | Wunderman Thompson | L&T Reality India, Rohan Corporation India, Property Infratech India | 33.7 | 33.7 | 136 | |
| 4 | 4 | DDB | MOH Singapore, Octopus Hong Kong, Latitude Finance (GE Money) New Zealand Project | 24.4 | 24.4 | 110 | |
| 5↑ | 6 | BBDO | Tabtouch Australia, NSW Govt Australia, Sydney Water Australia | 20.0 | 20.0 | 69 | |
| 6↓ | 5 | Dentsu | Glico Pocky China Project, Uniqlo China Project, Glico PRETZ China Project | 18.7 | United Airlines Global | 17.7 | 60 |
| 7↑ | 13 | Digitas | Huawei China Project, Mercedes-Benz China Project, TI Cycles India Project | 15.3 | 15.3 | 30 | |
| 8↑ | 11 | Havas Worldwide | Art and Photography Foundation India, Castrol India Project, Dabur Vita India | 16.1 | 15.1 | 59 | |
| 9↓ | 7 | Grey Group | TC Pharma Thailand, HKU China, E Learning China Project, Ooredoo Qatar | 14.2 | 14.2 | 48 | |
| 10↓ | 8 | McCann Worldgroup | Farfetch China Project, Red Fiber Broadband Philippines Project | 13.4 | 13.4 | 42 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Zenith | Pet Culture Australia, BAIC China, Carsome, DTwelve Spaces | 33.9 | Techcombank Vietnam | 29.3 | 23 |
| 2 | 2 | Wavemaker | De‘Longhi China, Philips (Planning) China Project, Bill & Melinda Gates Foundation India | 31.1 | Campari Group Australia | 28.3 | 73 |
| 3 | 3 | PHD | WeTV Indonesia, Mandom (Purcelle) Indonesia Project | 25.6 | Brillon India | 24.4 | 34 |
| 4 | 4 | Publicis Media | Stellantis Global | 24.0 | 24.0 | 1 | |
| 5↑ | 6 | Carat | ByteDance China, Thai Health Promotion Foundation Thailand Project | 22.3 | Curtin University Australia | 18.4 | 87 |
| 6↓ | 5 | OMD | Belong Australia, Treadone India, Maven Dental Australia | 19.0 | Eastspring Thailand | 17.0 | 46 |
| 7↑ | 9 | Initiative | Insurance Australia Group Australia, Afterpay Australia, RSPL India | 14.3 | Hamdard(Offline) India | 12.8 | 37 |
| 8↓ | 7 | Universal McCann | Brillon India, Henkel China, Sentosa Development Corporation Singapore | 10.6 | 10.6 | 26 | |
| 9↓ | 8 | Havas Media | Red Bull China, Ambuja Cement India | 9.9 | LBC Philippines | 8.8 | 27 |
| 10 | 10 | Spark Foundry | Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA | 8.3 | 8.2 | 9 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| Digitas | Huawei Project | China |
| BBDO | Tabtouch | Australia |
| M&C Saatchi | SCDL Project | Qatar |
| Saatchi & Saatchi | SVW | China |
| The Works | LG Electronics | Australia |
| BBDO | NSW Govt | Australia |
| BBDO | Sydney Water | Australia |
| Saatchi & Saatchi | IM Car | China |
| Ogilvy | MSD | Singapore |
| DDB | MOH | Singapore |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Carat | ByteDance | China |
| Initiative | Insurance Australia Group | Australia |
| Trio | PepsiCo | Australia |
| Initiative | Afterpay | Australia |
| Dentsu x | Wal-Mart | China |
| Universal McCann | Brillon ( SC Johnson) | India |
| OMD | Belong | Australia |
| Initiative | RSPL | India |
| Mindshare | Semir | China |
| Universal McCann | Henkel | China |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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