CEO talks to Campaign after increasing revenue and margin.
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Jeff Bezos-owned Washington Post to lay off more than 300 journalists
About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.
Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year
The global brand is recognised for its creative ambition and impact across APAC.
Principal media to become a ‘business mainstay’ in 2026 as marketers trade transparency for certainty: Forrester
Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.
Havas People APAC launches as regional talent comms arm
Fiona Warren leads APAC growth beyond traditional UK, US and Australia hubs.
Welcome to the new Campaign Asia-Pacific
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
Indonesia’s Eid bonus uncertainty lingers in 2026 amid distinct gender spending splits
EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
Five APAC leaders among Cannes Lions 2026 jury presidents
The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.
Japan: the art of making things too well
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
PR Awards Asia-Pacific 2026 open for entries
Entries due by April 14 and submissions must cover work from January 2025 to April 2026.
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
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Labubu, the art toy craze and why grown-ups can’t get enough
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Marriott Bonvoy makes loyalty feel intuitive in new brand spot
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VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP
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Philippines follows Indonesia, Malaysia to ban Grok over AI deepfakes
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The Work
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.
Watch
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.