SINGAPORE - Amway has handed the media duties for its Nutrilite brand to PHD, effective immediately, with local creative shop The Clinic taking on creative duties.
PHD and The Clinic will work together on Nutrilite's first-ever TV ad campaign in Singapore.
According to a source, PHD will handle all on- and off-line media for the brand.
The first campaign for Nutrilite will run across TV, outdoor and online.
Speaking of the creative appointment, Leo Boon Wang, country manager at Amway Singapore, said: “We looked at a few agencies but chose The Clinic because they offered us everything that a large agency could in a smaller more flexible package.”
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