Luke Janich
Sep 14, 2017

Amazon in SEA: the biggest opportunity is yet to come

Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.

As new market entries go, Amazon's move into Southeast Asia has been hard to ignore.

The ecommerce giant has been seen as both an opportunity and a threat a proven partner of choice or a competitor that'll put local retailers on the back foot. But retail is only one part of Amazon's business, and for marketers there could be an even greater opportunity here.

In the US and Europe, we've already...

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