A couple weeks back, we published a boatload of 2018 Cannes contenders—more than 50 in all—contributed by creatives and planners from across the region.
Among them were many pieces of work that we agree deserve consideration at Cannes Lions, which begins in less than a week. For example, these top nod-getters seem likely to garner some metal (especially the first one, which got by far the most mentions in our region-wide canvassing):
- Palau pledge (by Host/Havas for Palau Legacy Project)
- Hot & spicy (by Ogilvy & Mather Hong Kong for KFC)
- The Ikea human catalogue by (BBH Singapore for Ikea)
- Armoured truck (by DDB New Zealand for Lotto NZ)
- OK Go: Obsession (by Six Inc. for Double A)
However, our editors have a number of other favourites that didn't get mentioned. We frankly have no idea whether these campaigns will win, or even if they've been entered. But they got high marks in our book over the eligibility period. (The links below go to our original coverage, if available.)
Who makes the world go round?
By Wieden+Kennedy Shanghai for NIke
A brilliant mix of spectacle, technology and celebrity.
Auto website promises everyone their own personal car commercial (yes, everyone)
By CHE Proximity for Carsales
Machine-generated ads that are actually watchable.
Vicks brings 'Touch of care' to Philippines with 'Learning to love'
By Publicis Singapore for Vicks
A worthy followup to one of our favourites from the prior year.
Muji creates a unique vision of Tokyo in Paris
By R/GA Tokyo for Muji
Technology turns 37,968 pens into more than the sum of their parts.
'Hair talk'
By J Walter Thompson Bangkok for Sunsilk
A moving true story about a young woman named Rock, her hair, and her father's acceptance.
A high-tech Lazy Susan gives personality to a motor maker
By Dot by dot for Nidec
Who says a B2B ad about electric motors has to be boring?
Toyota monster-ifies car-buying annoyances
By Saatchi & Saatchi New Zealand and Alt.vfx
Great effects personify the 'bothers' of shopping for a car.
Sony Music wants to see some headbanging
By Ogilvy Japan for Sony Music
If you want to see the video, turn on your webcam and let loose.
A Korean banana-milk brand made some bananas accessories
By Innored for Binggrae Banana Milk
We wish we could get our hands on these ingenious banana-milk accessories.
Attack mutant face or drink this buy
By Arcade for Good mood (Suntory)
Simply amazing film craft—regardless of whether you view it backwards or forwards.
52 nude 'models' aim to raise breast-cancer awareness
By Havas Worldwide for FenHong SiDai
A painfully straightforward appeal.
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