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May 6, 2019

P&G marks Ramadan with call for mother-daughter peace

Film weaves the Indonesian election and the sacred season into a story about acceptance.

Film weaves the Indonesian election and the sacred season into a story about acceptance.

PG, with Grey Group Indonesia, has issued a gentle call for acceptance between generations in Indonesia following the country's recent general election.

Though it references Ramadan, which begins today, the film above, titled AkuPilihMaafIbu 'I elect mother’s forgiveness', was actually released on April 18, the day following the election, and alludes specifically to it. However, politics is just one source of tension between the mother and daughter who...

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