Lego is championing the power of creativity with its first brand campaign in 30 years.
Launching today 17 September, the campaign introduces a new tagline, Rebuild the world, as a rallying cry for children to reimagine a more fun, playful and free universe. Created by BETC Paris and The Lego Agency, it will run globally in markets including Beijing, Berlin, London, Mexico City, New York, Paris and...
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