Coke Zero | It's Possible! Great Taste, Zero Sugar | Hong Kong

Continuing the “It’s Possible” spirit, the television ad shows a young guy taking a sip of Coke Zero when the clock strikes midnight. The bottle then takes on a mind of its own, jumping over street benches and running through back alleys. But the boy shows himself to be equally resourceful and the bottle fails to elude him, even when it squeezes through a wire fence.
 
In Hong Kong, Coke Zero has partnered with top street-wear brand Neighborhood, based in Harajuku, Tokyo. Also famous for its black clothing line, the founder and designer of Neighborhood, Shinsuke Takizawa, has personally designed a range of limited-edition products for the campaign.
 
Until 10 October, consumers can bring receipts as proof of having purchased at least US$3 worth of Coke Zero, Sprite Zero and Schweppes Zero drinks to the Hoods specialty store in Hong Kong to redeem goodies.





Credits:
Project It's Possible! Great Taste, Zero Sugar
Client Coca-Cola
Creative agency Wieden & Kennedy, Shanghai
Creative director Nick Cohen
Creatives Ian Perkins, Joseph Lau
Agency producers Hon Foong, Jennifer Chien
Director Karni & Saul
Production company Rokkit
Producer Tracey Cooper
Editor Dominic Leung, Trim
Post-production company Smoke & Mirrors
Exposure Television