WFA Project Reconnect

WFA Project Reconnect

Campaign Asia-Pacific presents a series of articles by leading marketers on how marketing and brands can be a force for good. The series is contributed by the WFA in connection with its Project Reconnect, which intends to improve perceptions of the industry. Follow Project Reconnect @WFAReconnect and

Oct 3, 2017

Purpose from the inside out

Wrigley’s public purpose is being inspired by parent company Mars and its vision of mutuality towards suppliers, retailers and consumers, writes Nicole McMillan.

Sep 13, 2017

Tiffany's modern take on engagement around engagements

The jewellery brand's APAC VP of marketing and communications explains how celebrations are the key to its Asian success.

Jun 30, 2017

Smoothing the journey

Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.

Feb 22, 2017

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

Sep 13, 2016

Digital is critical to putting people first

If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.

Jun 1, 2016

E-commerce changes everything

Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.