Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG
TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.
China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
HK's big spenders are not optimistic, and Singaporeans agree
TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.
ByteDance attracts 23% of China digital spend: R3 forecast
TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.
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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
Rising e-commerce ad costs steer brands toward social commerce in China: WPP
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
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