Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Where are gen Z and millennials sourcing Covid information?
TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.
Hong Kong adspend bounces back 27% in January and February
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
Accenture and WWF: Sustainable choices yet undercooked for consumers
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Agency staff prefer remote work, despite working longer hours
Report finds that remote working doubles the time that agency staff can spend in deep, uninterrupted work and leads to a healthier workforce. Despite this, 15% of agency leaders are resistant to offering a permanent remote work policy.
Networking and engagement major challenges with virtual events: report
TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
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