Top of the Charts: Infographics on APAC marketing and advertising topics

A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.

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Lower tier cities biggest driver of China ecommerce growth
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Jul 10, 2019

Lower tier cities biggest driver of China ecommerce growth

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

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Digital advertising to be more than 50% of spend by 2021
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Jul 7, 2019

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

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The real lives of the mainland's 625 million gamers
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Jun 26, 2019

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
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Jun 25, 2019

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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OMD led 2018 HK media billings: COMvergence report
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Jun 19, 2019

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
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Jun 10, 2019

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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