TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
Focus Media purchase moves internet giant to top of the APAC list, and second spot in the global ranking, in R3's latest standings.
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.
Event & Training Manager - Greater China Shanghai, China
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