Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
Pandemic anxiety persists in APAC as distrust in info and disappointment in governments grows
TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.
Boom in mobile esports gives marketers new ways to target confined consumers
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
Chinese consumer recovery still limited by a 'pandemic mindset'
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
Food delivery brands in Asia stay nimble amid lockdowns
TOP OF THE CHARTS: The pandemic is driving innovation in takeaway food, as confined consumers seek to bring restaurant experiences to their homes, according to Circus Social.
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World advertisers lack consensus on withholding social media ad spend over hate speech
TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.
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