Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Investments in customer experience bear fruit across the board: Research
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
Creative pitches driving APAC new business: R3
TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.
Holding companies drive APAC M&A activity: R3
Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to R3.
Only 14% of audience-data purchases deemed successful
Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
Tencent Video leads OTT content market in China: eMarketer
Tencent Video to maintain its edge over rivals iQiyi and Youku over the coming years, according to eMarketer.
India and Korea lead spend in video content
A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.
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