Top of the Charts: Infographics on APAC marketing and advertising topics

A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.

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‘Fast-track’ Asia to lead adspend growth in 2019: Zenith
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Dec 3, 2018

‘Fast-track’ Asia to lead adspend growth in 2019: Zenith

TOP OF THE CHARTS: China and India among the nations driving highest growth.

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SEA ecommerce to reach $53 billion in 2023: Forrester
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Nov 30, 2018

SEA ecommerce to reach $53 billion in 2023: Forrester

TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.

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APAC mobile ad fraud to hit US$56 billion by 2022
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Nov 9, 2018

APAC mobile ad fraud to hit US$56 billion by 2022

TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.

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Mobile payments in China are growing so fast, predictions can't keep up
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Oct 31, 2018

Mobile payments in China are growing so fast, predictions can't keep up

TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.

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China accounts for a third of global ad-funded video market
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Oct 26, 2018

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

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Proving ROI, measurement biggest problems for APAC marketers: Kantar
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Oct 10, 2018

Proving ROI, measurement biggest problems for APAC marketers: Kantar

TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.

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