Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
2021 adspend growth to hit four-decade high: Warc forecast
Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025.
Two-thirds of marketers say media agencies lack the technical expertise they need
In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.
Chinese consumers getting more conscious of their consumption: Publicis' Edge
TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.
Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.
Australian comms agencies perceive diversity as not urgent
TOP OF THE CHARTS: A study showed that agency makeup and ways of working have a long way to go to reflect Australia’s actual cultural diversity.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
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