Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
TOP OF THE CHARTS: The pandemic is driving innovation in takeaway food, as confined consumers seek to bring restaurant experiences to their homes, according to Circus Social.
TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.
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