Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Agency staff prefer remote work, despite working longer hours
Report finds that remote working doubles the time that agency staff can spend in deep, uninterrupted work and leads to a healthier workforce. Despite this, 15% of agency leaders are resistant to offering a permanent remote work policy.
Networking and engagement major challenges with virtual events: report
TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
SEA ecommerce companies not immune to gender gap
TOP OF THE CHARTS: The most popular ecommerce platforms have an overall 60:40 gender split in leadership positions, but the ratio worsens to nearly 70:30 at the C-level, according to a report from iPrice.
Primetime disrupted: OTT's impact in Southeast Asia
TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.
Pandemic an opportunity for local brands to shine online: Twitter survey
TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
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