Top of the Charts: Infographics on APAC marketing and advertising topics

A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.

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Investments in customer experience bear fruit across the board: Research
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2 days ago

Investments in customer experience bear fruit across the board: Research

The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.

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Creative pitches driving APAC new business: R3
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Aug 6, 2018

Creative pitches driving APAC new business: R3

TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.

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Holding companies drive APAC M&A activity: R3
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Jul 25, 2018

Holding companies drive APAC M&A activity: R3

Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to R3.

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Only 14% of audience-data purchases deemed successful
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Jul 24, 2018

Only 14% of audience-data purchases deemed successful

Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.

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Tencent Video leads OTT content market in China: eMarketer
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Jul 24, 2018

Tencent Video leads OTT content market in China: eMarketer

Tencent Video to maintain its edge over rivals iQiyi and Youku over the coming years, according to eMarketer.

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India and Korea lead spend in video content
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Jul 9, 2018

India and Korea lead spend in video content

A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.

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