Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
‘Fast-track’ Asia to lead adspend growth in 2019: Zenith
TOP OF THE CHARTS: China and India among the nations driving highest growth.
SEA ecommerce to reach $53 billion in 2023: Forrester
TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.
APAC mobile ad fraud to hit US$56 billion by 2022
TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.
Mobile payments in China are growing so fast, predictions can't keep up
TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.
China accounts for a third of global ad-funded video market
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
Proving ROI, measurement biggest problems for APAC marketers: Kantar
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
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