Top of the Charts: Infographics on APAC marketing and advertising topics

A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

Jul 22, 2020

Pandemic anxiety persists in APAC as distrust in info and disappointment in governments grows

TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.

Jul 16, 2020

Boom in mobile esports gives marketers new ways to target confined consumers

TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.

Jul 6, 2020

Chinese consumer recovery still limited by a 'pandemic mindset'

TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.

Jul 3, 2020

Food delivery brands in Asia stay nimble amid lockdowns

TOP OF THE CHARTS: The pandemic is driving innovation in takeaway food, as confined consumers seek to bring restaurant experiences to their homes, according to Circus Social.

Jul 1, 2020

World advertisers lack consensus on withholding social media ad spend over hate speech

TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.