Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Proving ROI, measurement biggest problems for APAC marketers: Kantar
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
Alibaba tops APAC M&A ranking
Focus Media purchase moves internet giant to top of the APAC list, and second spot in the global ranking, in R3's latest standings.
60% in China say brands rarely live up to promises
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
KOLs capture less than a tenth of HK video-viewing time
Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.
APAC B2B marketers know their e-commerce goals, aren't there yet
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
Most APAC consumers using voice tech now
TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.
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