The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.
Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to R3.
Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
Tencent Video to maintain its edge over rivals iQiyi and Youku over the coming years, according to eMarketer.
A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.
Global Content Marketing Manager Singapore
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