Top of the Charts: Infographics on APAC marketing and advertising topics

A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.

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China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report
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3 hours ago

China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report

TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.

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HK's big spenders are not optimistic, and Singaporeans agree
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Nov 27, 2019

HK's big spenders are not optimistic, and Singaporeans agree

TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.

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ByteDance attracts 23% of China digital spend: R3 forecast
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Nov 20, 2019

ByteDance attracts 23% of China digital spend: R3 forecast

TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.

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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
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Nov 11, 2019

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
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Nov 8, 2019

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Singaporeans, Indians watch the most online video content
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Nov 1, 2019

Singaporeans, Indians watch the most online video content

TOP OF THE CHARTS: A look at online video and SVOD consumption habits from a recent report.

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