Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Lower tier cities biggest driver of China ecommerce growth
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
Digital advertising to be more than 50% of spend by 2021
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
The real lives of the mainland's 625 million gamers
TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.
China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.
OMD led 2018 HK media billings: COMvergence report
TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
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