Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
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Instagram continues to be platform of choice for APAC influencers
TOP OF THE CHARTS: Emplifi’s “Asia Pacific: State of Influencer Marketing Report” reveals key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
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TAG study sees progress in limiting invalid traffic, including in China
TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
Alibaba overcomes Covid challenges in Q3, revenues edge higher
TOP OF THE CHARTS: Alibaba beat analysts' expectations with a 2% revenue gain and 16% EBITA gain YoY in Q3. CEO Daniel Zhang expects to see Chinese consumption return 'back on track' after the last Covid wave.
APAC media inflation to rise 4% in 2023
TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.
Digital platforms in SEA facing slowdowns after pandemic peak: study
TOP OF THE CHARTS: Priorities are also shifting from new user acquisition to deeper engagement with existing customers says the annual E-conomy SEA report.
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