Top of the Charts: Infographics on APAC marketing and advertising topics

A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.

Premium
Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG
Premium
Dec 9, 2019

Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG

TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.

Premium
China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report
Premium
Dec 6, 2019

China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report

TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.

Premium
HK's big spenders are not optimistic, and Singaporeans agree
Premium
Nov 27, 2019

HK's big spenders are not optimistic, and Singaporeans agree

TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.

Premium
ByteDance attracts 23% of China digital spend: R3 forecast
Premium
Nov 20, 2019

ByteDance attracts 23% of China digital spend: R3 forecast

TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.

Premium
Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
Premium
Nov 11, 2019

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

Premium
Rising e-commerce ad costs steer brands toward social commerce in China: WPP
Premium
Nov 8, 2019

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins