Top of the Charts: Infographics on APAC marketing and advertising topics
A compilation of infographics showing research on APAC marketing, communications, branding and advertising issues.
Marketers still slow to improve CX
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Talent jumping ship from agency to brand is not just about names and perks: Grace Blue
TOP OF THE CHARTS: Recruitment firm’s 2019 Migration Report argues work-life balance and meaningful work is what’s spurring the moves.
APAC consumers more defensive about data: Research
TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.
Speed the biggest challenge for APAC mobile consumers
TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.
Marketing now the foundation of CX: Salesforce
TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.
Programmatic is 'central' to nearly 40% of APAC marketers
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
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