Creative Minds

In this series, we get to know APAC creatives through their answers to 11 questions. The first three questions are required, but the creative person chooses the rest from a list of nearly 40 that we've compiled, ranging from the serious to the silly.

Jan 20, 2022

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

Jan 13, 2022

Creative Minds: Naomi Wei is motivated by meaning

The copywriter at DDB Shanghai answers 11 of our questions. Learn about her childhood plan to exchange jokes for snacks, her social-media guilty pleasure, and her favourite work—by herself and others.

Jan 6, 2022

Creative Minds: Swiftie Chaithali Rai finds a tailor-made career

The content and innovation executive at Essence India answers 11 of our questions. Find out about her admiration for Taylor Swift, why she feels like a puzzle piece, her proudest work and what she regrets.

Dec 16, 2021

Creative Minds: Nafe Tong's doodles and poems take flight

The creative and brand partner at Adwright in Singapore answers 11 of our questions. Learn how his 'lazy bone' sometimes leads to creative inspiration and see the work he's done to speak on behalf of the wrongly imprisoned.

Dec 9, 2021

Creative Minds: Cola Chan's life of adventure

Learn how the creative director at DDB Hong Kong wishes he'd taken more chances as a kid, but made up for it by giving up a career as a teacher to enter advertising. Plus, find out what really motivates him, what makes him most angry, and the food he'll travel all over town for.

Dec 2, 2021

Creative Minds: Shanan Goldring and the thrill of opportunity

The creative director at Initiative Studio answers 11 of our questions. Learn how he still gets a tingle from every new brief, see his favourite work (by himself and others), and find out why he's neither a test cricketer nor a timber-industry tycoon.