Brand Health Check

An archive of Brand Health Check articles, in which industry experts give their diagnoses and prescriptions for a struggling brand.

Feb 16, 2023

Brand Health Check: Has Shopee missed the boat on a post-pandemic strategy?

Globally ecommerce giants predicted the pandemic would change shopping behaviour permanently. They were wrong. Here’s dissecting the tough road ahead for Shopee.

Jan 16, 2023

Can Tesla reclaim the electric vehicle crown?

BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?

Jan 9, 2023

Can L’Oréal's new luxury skincare line Shihyo shake up the beauty industry?

BRAND HEALTH CHECK: The French beauty giant is channeling its inner K-beauty, but in the era of disruptors like Drunk Elephant and Glossier, can yet-another new brand squeeze its way to the top in the over-saturated beauty market?

Nov 3, 2022

Brand Health Check: Esprit's crowded road to recovery in Asia's retail market

A new leadership team, a return to profits and an ambitious comeback in seven Asian markets in the pipeline—what will it take for Esprit 2.0 to take a bite out of the highly competitive retail market in Asia?

Oct 21, 2022

Brand Health Check: How can Pop Mart continue to stay relevant?

In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?

Jul 22, 2022

Brand Health Check: Has Didi swerved off the tracks?

China's top ride-hailing brand is being fined US$1.2 billion following a cyber-security investigation, and this could hamper its plans to gain new users. Experts advise on what the brand can do to rebuild its reputation.