Brand Health Check
An archive of Brand Health Check articles, in which industry experts give their diagnoses and prescriptions for a struggling brand.
Brand Health Check: will Haidilao's expansion pay off?
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
Brand Health Check: HSBC seeks currency in a time of flux
The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
Brand Health Check: Can Honda recharge?
The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.
Brand Health Check: What's next for Xiaomi
Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.
Brand Health Check: Can Clarks find its feet in APAC?
Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.
Marks & Spencer's ill-omened ending in China began a decade ago
BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?
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