yum brands

Nov 2, 2020

Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

Jun 17, 2020

Food fight: Mock-meat brands want Asians to rethink what they eat

Impossible Foods and Beyond Meat need to fight the pandemic, a heterogeneous market and price-conscious consumers to make a deeper dent in the region.

May 10, 2013

How to build a healthy online advertising market: FAME 2013

SHANGHAI - A China-focused panel at the FAME 2013 conference has concluded that to build a healthy online advertising market it's critical and essential to have mutual benefits, education and openness.