yum brands

May 16, 2024

Asia-Pacific Power List 2024: Madhav Nayak, Yum! Brands

Despite fierce regional competition, Nayak has kept the KFC brand relevant and fresh through exciting collaborations and digital transformation.

Feb 6, 2024

Yum Brands, Swatch and Dyson put media duties with GroupM China under review

EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.

Jul 7, 2023

Asia-Pacific Power List 2023: Madhav Nayak, Yum! Brands

Nayak leads marketing for the fast food giant across Greater Asia and some two billion in annual sales with a marketing vision that uses creativity to build distinctive brands that make people's lives more enjoyable and less complicated.

Jun 17, 2021

Asia-Pacific Power List 2021: Thomas Chen, Yum China

After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.

Nov 2, 2020

Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

Jun 17, 2020

Food fight: Mock-meat brands want Asians to rethink what they eat

Impossible Foods and Beyond Meat need to fight the pandemic, a heterogeneous market and price-conscious consumers to make a deeper dent in the region.