The video advertising company recently appointed leaders for Asia-Pacific and Japan and aims to take advantage of growing concerns from brands around placement quality.
Mobile now accounts for 68 per cent of social ad clicks and 50 per cent search ad clicks, according to new data from Kenshoo's third quarter snapshot. Please see the related-article link below for more information.
SINGAPORE - Mobile is the dominant driver of growth in both social and search advertising, according to the latest quarterly global data from Kenshoo.
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