xiaohongshu

Apr 20, 2022

App watch: Alibaba introduces Taibang into the social commerce space

Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?

Sep 17, 2021

Little Red Book: When content meets ecommerce in a UGC community

CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.

Aug 2, 2019

Popular China social ecommerce app Xiaohongshu removed from all app stores

Reports indicate the removal has to do with violations of government regulations.

Mar 15, 2019

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

Jun 26, 2018

It’s not ‘Tmall vs JD’ in China: Two other apps are taking over

Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.

Jun 15, 2018

Nike scores big in Chinese KOL competition

The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.