xiaohongshu
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.
App watch: Alibaba introduces Taibang into the social commerce space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
Little Red Book: When content meets ecommerce in a UGC community
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Popular China social ecommerce app Xiaohongshu removed from all app stores
Reports indicate the removal has to do with violations of government regulations.
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