xiaohongshu
App watch: Alibaba introduces Taibang into the social commerce space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
Little Red Book: When content meets ecommerce in a UGC community
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Popular China social ecommerce app Xiaohongshu removed from all app stores
Reports indicate the removal has to do with violations of government regulations.
Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
It’s not ‘Tmall vs JD’ in China: Two other apps are taking over
Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.
Nike scores big in Chinese KOL competition
The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.
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