National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Reports indicate the removal has to do with violations of government regulations.
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