Knowing your consumer beyond the pixel: How Xaxis is bridging online & offline data to deliver outcomes
In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.
Xaxis advances media quality standards in APAC with additional authentication processes
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
What are the top 5 trends reshaping DOOH in Asia?
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
Why brands need to take an omnichannel approach to marketing
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
What budding entrepreneurs can learn from Bollywood’s Pad Man
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
Why advertising needs to be a two-way game
Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins