Text: Cheryl Guzman Ng, APAC Head of Marketing and Innovation, Xaxis
Let’s take a moment to dissect the career buzzword of the century – ‘entrepreneurship’. Every other person wants to be an entrepreneur or claims to be one. Start-ups pursue billion dollar valuations, but not many are able to pull the mythical ‘unicorn’ out of a hat. In fact, the majority are better at pulling the ‘disappearing act’.
As I was reading this particular article, I couldn’t help but ponder, ‘what is true entrepreneurship and innovation’? Having once been an accidental entrepreneur myself, I know that it’s not all smoke and mirrors in a magic show. An inflight movie on entrepreneurship answered my question--and no, it wasn’t The Social Network.
The movie Pad Man chronicled Arunachalam Muruganantham’s journey as an accidental entrepreneur, which started with wanting to solve one simple problem: make sure the women in his family had access to affordable sanitary pads. While the movie may have been embellished in some ways, Arunachalam’s story imbues simple lessons that strike the true core of what entrepreneurship is and what drives innovation.
Fix a problem
Most people have an innate instinct to shun problems. Trying to solve them takes a lot of time, and there’s no guarantee of payoff. By contrast, entrepreneurs and innovators actively seek problems out. When they see a problem, they see an opportunity. They would ask, ‘how can I fix this?’
I’ve always believed that questions are far more important than answers because questions set you on a journey of curiosity, testing, discovery and learning. Answers, without further questions, are a killer of knowledge.
Passion without action is a burden
People love to tout and shout about their passions. I call them ‘passion fruits’ - full of flesh and seeds, full of potential. There are many ‘passion fruits’ out there, but whether one rots away with time or becomes a tree with harvesting potential, only time will tell. If you have a business goal or personal dream that you truly believe in but don’t do anything about, then that passion is nothing but an unfulfilled emotion that will burden you instead of driving you.
Successful entrepreneurs and innovators are not made in R&D labs
Companies spend billions in R&D to create the best products or solutions. But that’s not where successful entrepreneurs are made. Pad Man didn’t have millions of dollars to develop his product, but what he did have was T&F – the school of Try & Fail.
With every failure, he learned a lesson about a certain aspect of product creation or marketing, and became grittier in the process. Despite a series of devastating setbacks – getting abandoned by his family, being chased out of his village, and losing his savings – he never gave up.
Making millions ≠ Making millions happy
Every start-up seems to have the ultimate goal of reaching a billion dollar valuation. Some are inflating their worth more than others. There’s nothing wrong with that. After all, every company needs cash flow to keep daily operations running and investors smiling. However, making millions of dollars doesn’t always mean you’re making millions of people happy.
That’s what made Arunachalam Muruganantham stand out for me. He understood and embraced that simple rule.
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions. When you focus on winning hearts by changing lives, the money will more often than not follow.
‘Disruption’ has been another buzzword thrown around, often with little substance behind it. These days, everything in new tech seems to be ‘disruptive’. A new generation of iPhones with super retina lens is not disruptive. A new online marketplace to buy and sell used products is not disruptive.
No new innovation or technology is disruptive on its own. Only when it changes and disrupts mindsets, lifestyles and habits can it truly earn that title.
Entrepreneurship is NOT exclusive
Many people still think that to be a successful entrepreneur, you need millions in capital to start, or that you need to have attended an Ivy League or a top notch business school. There is a certain ‘qualification’ or academic pedigree that has come to be associated with entrepreneurship.
Entrepreneurship and innovation is not and should not be exclusive to certain backgrounds or demographics. The story of the Pad Man has proved that entrepreneurship and innovation can come from anywhere and anyone.
Ultimately, true entrepreneurship and innovation is not about making billions and chasing fame. At its heart, it is about solving problems and inspiring others to do the same.