HONG KONG - Taiwanese star Rainie Yang ends her flirtation with a pink, sprinkle-covered treat and moves on thanks to help from Wrigley's Extra chewing gum, in a new TV ad from BBDO South China.
SHANGHAI - Interbrand Shanghai, branding company under OMG, has promoted Thomas Chen to the newly created MD role of Shanghai office, effective today.
SHANGHAI - John So has returned to Shanghai. He began a new role as digital executive creative director for Proximity Shanghai from 13 September.
BEIJING - LiquidThread, the branded entertaintment unit of Starcom MediaVest China, will launch a branded variety game show, 'Doublemint talents meet beauties', on Jiangsu Satellite TV, starting 14 January.
Wrigley’s chewing gum brand Extra takes fans on a romantic journey to the dessert of Dunhuang in China for its 2010 thematic campaign to boost awareness.
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