Jul 9, 2014

Rainie Yang leaves a sweet love interest behind

HONG KONG - Taiwanese star Rainie Yang ends her flirtation with a pink, sprinkle-covered treat and moves on thanks to help from Wrigley's Extra chewing gum, in a new TV ad from BBDO South China.

Feb 29, 2012

Interbrand promotes Thomas Chen to Shanghai MD

SHANGHAI - Interbrand Shanghai, branding company under OMG, has promoted Thomas Chen to the newly created MD role of Shanghai office, effective today.

Sep 15, 2011

John So returns to Proximity as new digital ECD for China

SHANGHAI - John So has returned to Shanghai. He began a new role as digital executive creative director for Proximity Shanghai from 13 September.

Jan 5, 2011

Starcom MediaVest's LiquidThread to launch new variety show for Wrigley

BEIJING - LiquidThread, the branded entertaintment unit of Starcom MediaVest China, will launch a branded variety game show, 'Doublemint talents meet beauties', on Jiangsu Satellite TV, starting 14 January.

Jul 5, 2010

Extra gum launches idols endorsed campaign to drive brand awareness in China

Wrigley’s chewing gum brand Extra takes fans on a romantic journey to the dessert of Dunhuang in China for its 2010 thematic campaign to boost awareness.